Stability in Every Step
Strength in People Decisions
Tier 1
Foundational HR Partnership
A steady, senior‑level HR partner for small teams that need structure, clarity, and reliable guidance — without the cost of a full‑time HR leader.
What’s included
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Monthly check‑in (30 minutes)
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Email guidance with a 48‑hour response time
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Access to core HR templates
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Light policy review (1–2 policies/month)
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Basic compliance guidance
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Support for simple performance issues
What’s not included
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Investigations
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Compensation work
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Manager coaching
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Hiring or termination support
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Strategic planning
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On‑call availability
Who this is for
Small businesses that need foundational HR structure and a trusted advisor to keep them on track — without ongoing, hands‑on support.
Monthly Investment
$2,500
Choose the Level of HR Support That Fits Your Business
Whether you need light HR guidance or a senior HR leader who feels like they're right down the hall, Lion's Rock offers flexible support tailored to your scale.
Tier 2
Strategic HR Leadership
A deeper HR partnership for growing organizations that need stronger managers, clearer systems, and senior‑level support navigating more complex people challenges.
What’s included
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Weekly leadership touchpoints
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Two monthly coaching sessions for supervisors and managers
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Policy creation and ongoing maintenance
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Compliance checks and risk‑based advisory
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Hiring and termination support
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One formal employee relations investigation per quarter
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Guidance on compensation decisions and pay practices
Who this is for
Organizations that are scaling, experiencing recurring people issues, or need consistent HR leadership to support managers and reduce risk.
Monthly Investment
$5,000
Tier 3
Fractional HR Executive
Executive‑level HR leadership for companies that want a true HR partner — without the cost of a full‑time CHRO.
What’s included
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Ongoing HR leadership with regular people‑operations reviews
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Daily availability for leaders and urgent employee issues
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Leadership 1:1 coaching and development
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Strategic workforce planning and organizational design
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Heavy hiring and termination support
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Two formal employee relations investigations per quarter
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Executive‑level guidance on compensation decisions and pay practices
Who this is for
Businesses with 15+ employees or higher complexity that need a senior HR executive to guide leaders, stabilize operations, and navigate high‑stakes moments.
Monthly Investment
$8,000
Why Fractional HR Works
The HR leadership you need at the scale you can afford
Fractional HR gives you access to senior-level judgment without the cost, commitment, or complexity of a full-time hire. It’s the most efficient way for growing businesses to get the expertise they need, exactly when they need it.
Here’s why it works so well for small and mid-sized teams:
1. You get senior expertise without the full-time salary
Most SMBs don’t need 40 hours of HR leadership — they need the right hours. Fractional HR gives you executive-level support at a fraction of the cost.
3. Your managers get support they’ve never had before
Most people leaders are promoted without training. Fractional HR gives them coaching, structure, and accountability — which improves performance across the business.
5. You stay focused on running the business
Instead of getting pulled into people issues, you get a partner who handles them with clarity and calm, so you can stay focused on revenue, operations, and strategy.
2. You reduce risk with real-time guidance
When a sensitive issue comes up, you don’t have to guess. You get immediate access to a seasoned HR leader who helps you make defensible, stable decisions.
4. You build systems that scale
Policies, performance frameworks, hiring processes, accountability structures — these are the foundations that prevent chaos as you grow. Fractional HR builds them for you.
If you need a trusted HR partner who feels like they’re right down the hall
— without the full‑time cost — you’re in the right place.
Meet Your Fractional HR Partner
Daniel Rockefeller, MBA, SHRM‑SCP
Founder & Principal Advisor, Lion’s Rock
I’m Daniel Rockefeller, and I started Lion’s Rock because too many business owners and leaders were carrying the weight of people issues alone. They didn’t need corporate jargon or a 200‑page handbook — they needed a steady, senior HR partner who could help them make good decisions and keep their business moving forward.
My career has taken me through some of the most demanding environments you can imagine — leading large operational teams in the airline industry and advising executives in Denver’s public safety system. Those experiences taught me how to stay calm under pressure, separate noise from facts, and help leaders navigate tough moments with clarity and confidence.
I hold an MBA from the University of Colorado Denver and the SHRM‑SCP credential, which is the highest‑level HR certification in our field. I also completed Cornell University’s Workplace Investigations certificate program, deepening my expertise in neutrality, evidence evaluation, and defensible decision‑making. But what my clients value most is that I’m practical, steady, and easy to talk to.
Today, I partner with business owners, executives, and operational leaders who want a trusted advisor they can call when something feels off — whether it’s a performance issue, a leadership challenge, a compliance concern, or a system that needs to be rebuilt for scale. Through fractional HR leadership, I help organizations strengthen their people systems, reduce risk, and make clearer, more confident decisions.
Leaders describe me as direct, grounded, and deeply practical — someone who brings order to chaos and clarity to complexity. I believe strong people systems are the foundation of strong businesses, and that stability is built one decision at a time.
- Senior‑level HR leadership
- High‑risk employee relations
- Performance systems
- Manager coaching
- Organizational structure
- People strategy
Examples of challenges I’ve helped solve
Let’s talk through what you’re facing and determine the right level of support for your business. Choose a time that works for you, and I’ll be ready with a clear, steady plan to help you move forward.
Start With a Personalized HR Strategy Consultation
Prefer email? You can reach me Directly at:
drockefeller@lionsrockhr.com